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Published on: Oct 31, 2021fb-roundtwitter-roundemail-round
our bestselling products from August


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Yeah, why am I seeing vitamins everywhere?

People have been focusing on #wellness for a while. And even before COVID-19, vitamins like Sugarbear gummies (a Kardashian favorite) were big business on Insta. The global pandemic only increased interest in immunity-boosting pills. 

So do I need to take any?

Depends. Here's the thing: Every person’s biological makeup is different, from the way they absorb nutrients to how they respond to stress. So there’s no one-size-fits-all set of vitamins. And know that adding supplements comes with some risk. Also, a reminder: Supplements are called that because they’re meant to supplement what you’re eating and doing if you aren’t able to get enough nutrients naturally. It's important to talk to your doctor or dietitian to address your specific health concerns, but registered dietitian Carrie Gabriel helped us sort through the vitamin aisle for this guide.


Vitamins aren’t magical pills. They’re meant to supplement — hence the name — a balanced diet. If you’re going through changes like pregnancy or breastfeeding, or you’re feeling sluggish or off, talk to your health care provider about whether you should be including more minerals in your diet, or considering supplements as a way to add even more nutrients into your life.

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