Skimm'd from the new, new normal

theSkimm50 West 23rd Street, Suite 5B; New York, NY, 10010, United States Update Profile



Skimm'd from the new, new normal

Invite Friends

Quote of the Day

"He's really changed my life" – A woman, who adopted Prancer the 'Chucky doll' Chihuahua after seeing a very honest adoption ad. The sequel we didn't know we needed.

Foes in This House

The Story

Status update: Apple and Facebook are not friends.

*Pokes for more info.*

Yesterday, Apple released a software update that gives iPhone users more control over their data. It's called (drum roll, please) App Tracking Transparency (ATT). And it allows people to decide whether they want to share the equivalent of their user ID, which tech companies use for targeted ads. But Facebook has gotten flak from lawmakers, regulators, and Apple for selling user data to third-party companies (see: Cambridge Analytica). And for multiple data breaches that have affected hundreds of millions of users.


Right. So now, Apple's closing that chapter, and putting users in ctrl. The new privacy feature will ask people if they're ok with an app tracking their data via a pop-up screen. They then have the option to accept or decline. Compare that to the past, when users had to go to Settings > Privacy > Tracking and figure it out from there. Now, you can just decline in the pop-ups. Or turn off tracking entirely in your Settings. But Facebook's been dreading the ATT for months.


Facebook's brought in over $84 billion in ad revenue last year. And it's growing. But the party may all be over. The social media giant reportedly expects about 80% of its users to reject tracking under the new Apple update. Facebook CEO Mark Zuckerberg has said the change will hurt "millions of businesses around the world" – and that small businesses in particular rely on targeted ads to find customers. Despite its track record, Facebook maintains it takes data privacy very seriously. But Apple CEO Tim Cook – who may not be in a position to talk – isn't taking any more chances. And has said any business that's "built on misleading users" requires reform.


Both Facebook and Apple have had privacy scandals in recent years. But Apple's trying to market itself as the tech company that genuinely AppleCares about users' data. TBD if people bite – and what this all means for the tech world's very lucrative targeted ad business.

And Also...This

What's saying 'round of shots, on me'…

The Biden admin. Yesterday, it said it'll give up to 60 million doses of the AstraZeneca coronavirus vaccine to countries in need. The US has faced mounting pressure to spread the wealth amid record COVID-19 cases in countries like India. And amid accusations it's been hoarding millions of AstraZeneca vaccines it has yet to approve (pending clinical trial data). Last month, the US said it would loan about 4 million doses of the vax to Mexico and Canada. And now, the White House is expanding its 'sharing is caring' attitude. The FDA's doing a quality inspection before the shots ship out as soon as next month. In the meantime, the admin's trying to figure out which countries will benefit. An advocacy group praised the decision calling it an "important first step."

...Oh and speaking of vaccines, the EU could welcome fully-vaccinated American tourists this summer. We've got tips on how to make that vax appointment.

Who's taking a closer look...

The Justice Dept. Yesterday, it announced it's investigating the Louisville Metro Police Department's possible pattern of civil rights abuses following Breonna Taylor's death last year. That includes whether officers used excessive force, made unconstitutional stops and served unlawful search warrants, and racially discriminated against residents. Last week, the DOJ announced a similar probe into the Minneapolis PD – a day after former officer Derek Chauvin was found guilty of murdering George Floyd. Now, the DOJ probes could lead to new changes at local police departments. It's unclear when the investigations will wrap up. But the NAACP applauded the DOJ's decision, saying real justice comes with "accountability and action."

  • Cracking down: Earlier this month, Attorney General Merrick Garland reversed a Trump-era policy that limited the DOJ from making changes within police departments. Now, Garland's signaling the Biden admin could act against those who've violated their oath to serve and protect.

What's done using the calculator…

The US Census. Yesterday, the Census Bureau released its once-in-a-decade population count. Between 2010 and 2020, America's population grew by 7.4% to about 331.4 million – the second-slowest growth rate in US history. And since the count determines how many seats each state gets in the House, the changes will have analysts (hi, Steve Kornacki) using new election maps. The winners: the South and West, where people are increasingly moving. Everything's now also especially big in Texas, which is getting two new congressional reps. North Carolina, Montana, Oregon, Florida, and Colorado are also each get a plus one. But New York, California, Pennsylvania, Michigan, Illinois, Ohio, and West Virginia each lose a rep. Now it's up to states to carry out the redistricting process in time for the 2022 midterms.

What people are talking about…

California. Yesterday, state officials said that the push to recall Gov. Gavin Newsom (D-CA) got enough signatures to go to a vote. Newsom's been under fire for the COVID-19 restrictions he's enacted (and broken) in the state. Now, he's on track to face a recall election, which would be the second in California's history. One candidate he'll be up against: Caitlyn Jenner.

What's switching things up…

The Yayagram.

Thing to Know


That's how many minutes are in a day. No more. No less. And we are all trying to make the most of every one of them.

Walmart can help with that. You probably already know they sell a LOT of stuff. As in, groceries, electronics, furniture, appliances, clothes, toys, games, books, pet supplies, makeup, medicine, sports equipment, and more (seriously). But did you know they have a membership that can help you get it all really, really fast? With Walmart+, you can get free, as-soon-as-same-day delivery from your local store when you spend at least $35.† Plus other benefits, like in-store mobile checkout and special prices on gas. Btw, Skimm'rs can try it free for 15 days. Carpe that diem.

†Restrictions apply.


Asking for a friend: can the COVID-19 vaccine affect your period?

The short answer is maybe, but only temporarily, and you should still get vaccinated anyway. That's according to fertility physician Dr. Natalie Crawford. A few of us at Skimm HQ noticed that our periods seemed a bit 'off' after getting the COVID-19 vaccine. We asked her why that could happen, what to know if you're getting the vaccine and trying to get pregnant, and what's actually considered an "irregular period." Read Dr. Crawford's answers to our Qs here.


Here are today's recs to help you live a smarter life…

1. A free app that'll keep your vaccine info handy. CLEAR wants to help you get back to doing things you love – safely. Sign up here so you get notified as soon as their new feature is ready.*

2. Comfy, ultra-soft bralettes. You may know Parade from their colorful underwear. Now, they're using the same recycled fabric to make mix-and-matchable bralettes that won't dig or leave a mark. What a concept. PS: Skimm'rs get 20% off orders of $40 or more with code SKIMM.*

3. How to say 'bye' to UTIs. Hold the cranberries. This company's got UTI relief and proactive urinary tract health supplements and research-backed articles all about preventing UTIs. Oh, and thousands of positive reviews. Here's 15% off.*

4. Mother's Day gifts as special as the mom(s) in your life. This company's got fruit, flowers, chocolates, charcuterie, cookies, coffee, and more (really). Pro tip: go for the pre-bundled baskets or gift towers. Psst...Skimm'rs get 15% off $60+ purchases. Sweet.*

5. Face masks that'll provide full protection. We've got an eco-friendly option made from bamboo fabric, a three-ply disposable mask for workouts, and colorful ones for kids. Your face? We've got it covered.

PS: Like what you see here? Make sure you're signed up to get more picks like these in your inbox every Thursday. We've got exclusive shopping recs, streaming ideas, life hacks, and more.

*PS: This is a sponsored post.


We like to celebrate the wins, big and small. Let us know how your friends, neighbors, coworkers (and yes, even you) are making career moves, checking off goals, or making an impact in the community.

High notes for...Erica G (WA). She's just been named the finance chair of Seattle JazzED, a nonprofit that provides youth jazz music education to students regardless of financial circumstances. It's building a new school for students and the community. Jazz it up.

Sharing love...Michelle C (IL). She's part of Lemons of Love, a foundation that provides support to those affected by cancer. Learn more.

(Some) Birthdays...theSkimm's Micaela Browning (NY), Danny Tisch (NY), Amelia Lane (NY), Jo-Anna Tellefsen (PA), Hannah Treece (SC), Alana Crosby (NY), Mikki Rose (NY), Greg Dittman (NE), Kimberley Silverstein (TX), Amanda Mercer (TX), Samantha Harrison (OR), Maggie Montemurro (NY), Matt Shin (MD), Elizabeth Docel (MI), Caleb Van Grouw (PA)

*Paging all members of theSkimm. Reach out here for a chance to be featured.

Skimm More

Looking for other smart ways to spend your time?

  • Listen to our news podcast "Skimm This" for clarity on the biggest stories of the week.

  • Tune in to our career podcast "Skimm'd from the Couch" for tips to build your resume.

  • Subscribe to our "Skimm Money" newsletter to keep up to date with your wallet.

  • Sign up for our "Skimm Your Life" newsletter (formerly known as "Press Pause") for curated shopping, reads, and entertainment recs.

  • Follow us on the gram, Twitter, YouTube, and Facebook.

  • Download our app to get it all in one place.

Skimm’d by Maria del Carmen Corpus, Mariza Smajlaj, Clem Robineau, and Julie Shain