{"data":{},"content":[{"data":{"target":{"sys":{"id":"1FQDMKjCjj45KT3I3tfd1T","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Thanks to TikTok and Swedish influencers like ","nodeType":"text"},{"data":{"uri":"https://www.instagram.com/matildadjerf/?hl=en"},"content":[{"data":{},"marks":[],"value":"Matilda Djerf","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", Scandinavian beauty and style have been trending for quite some time. If you have yet to be captivated by beautiful blondes in their colorful quilted coats wandering around Stockholm with their hair perfectly mastered into a claw clip—all you need to do is search “Scandi Style” in any social media app’s search bar to get the picture.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Aside from great sense of fashion, there’s another thing the stylish Swedes of social media are known for: They love beauty and taking care of their skin. Scandinavian beauty products and skin-care formulations are some of the best of their kind, and with the Scandi girl trend only becoming bigger, more and more Swedish brands are becoming available in the States.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"I was fortunate enough to take a trip over the summer to sunny Stockholm and experience the booming beauty industry there firsthand. I walked through every beauty store and many many, Apotek pharmacies (the largest chains in the country). My suitcase was basically all skin care and makeup on the way back to Brooklyn, and I was so proud to unveil it all and organize it once back at my apartment.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Read on for the best Scandinavian beauty buys I scored from my trip to Stockholm. Luckily, I was able to track down where you can get them in the states. And if you’re planning a trip, take down a couple of these links for related products to keep an eye out for when in Sweden. They won’t disappoint!","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Skin care","nodeType":"text"}],"nodeType":"heading-2"},{"data":{"target":{"sys":{"id":"7yhRZ9aSZuLUpB1XS3OUkB","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"3YFNhNCOodaETRW194d4IC","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Makeup","nodeType":"text"}],"nodeType":"heading-2"},{"data":{"target":{"sys":{"id":"4UdL3C82XSAMUZ6K35nZEp","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"53B0YDekfHYgL5wz3fOYOm","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"1lUwzbZOJJ2TLh3df0LA97","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}