Life·10 min read

17 Must-Have Beauty Products From Our Fave Asian-Owned Brands

Must-Have Beauty Products From Our Fave Asian-Owned Brands
Design: theSkimm | Photos: Peach & Lily, Cocokind, Tower 28
May 2, 2022

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With Asian American and Pacific Islander Heritage Month underway, we're shining a spotlight on the best beauty items from some of our fave AAPI-owned brands. We’ve got everything from makeup to help level up your going-out looks to skincare products that’ll make you look forward to your daily self-care routine. Shop them now, reorder them always.

A cult-fave overnight watermelon mask to make your skin oh-so-glowy…

The girls that get it, get it. And this internet-famous mask from Glow Recipe is it. It’s made with watermelon and hyaluronic acid and is designed to hydrate and smooth your skin. Did we mention it smells incredible? Because it does. Apply it right before bed and wash it off in the morning for best results. Dew it right, dew it tight. ($24+, Amazon)

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Breakout treatment for your body…

Acne on your face? Super common. Breakouts on your body? Less talked about but so, so real. Enter: this lifesaver from Soft Services. It’s ideal for anyone who’s got acne, blackheads, inflammation, or scarring on their back, chest, neck or butt. It’s a greenish-white paste that’ll help absorb oils, soothe, and exfoliate your skin. You can use it a few ways — as a body rinse in the shower, as a mask or even as a spot treatment. You can thank us later. ($28, Soft Services)

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Tinted sunscreen foundation you can wear daily…

This two-in-one mineral SPF from Tower 28 has broad spectrum protection (aka you’ll be safe from both UVA and UVB rays, which is a good thing) and can help soothe skin and even your skin tone too. It’s designed for sensitive skin, but is safe for all types and won’t leave behind a white cast or chalky layer. With 14 shades, light-to-medium coverage, and a natural finish, it’s the perfect building-block piece to add to your skincare regime. PS: We also go crazy for their rescue facial spray. Great for a post-gym refresh or to spritz on after a long day at the office. ($30, Tower 28)

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A rose-water infused freckle pen…

With this vegan formula from Jason Wu Beauty, you can easily add some tiny freckles back to your skin. It’s great for days when you’re wearing a full-coverage foundation that covers up your lil’ cuties. Just tap this across your face and you’ll get that sun-kissed look sans the UV damage. ($13.99, Target)

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Germ-zapping hand sanitizer to keep in your purse…

If hand sanitizer isn’t your most-used product at this point, we can’t relate. This naturally fragranced one from Everyday Humans has aloe vera and green tea extract, and ethyl alcohol in it. So you can clean your hands while still smelling good and keeping your hands hydrated. You get a disinfectant, annnnd you get a disinfectant. ($8.50, Everyday Humans)

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A gentle chemical exfoliator you can use all over…

Wanna balance your scalp and your body with one product? Look no further. This double-duty beauty from Selfmade has anti-inflammatory ingredients that help reduce dead-cell buildup and promote healthy hair growth. It’s dermatologist tested and safe to use along your bikini line too. Out with the ingrowns, in with good vibes. ($34, Selfmade)

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A rich moisturizer that can help reduce your pores…

Tatcha is a fan fave for a reason. This oil-free water cream can help treat dull, dry or uneven skin. It feels like actual heaven thanks to the nutrient-rich formula of Japanese botanicals. Reviewers love that it’s not greasy and can make your skin feel hydrated and renewed, sans all the oil remnants. Pillowy skin, coming right up. ($20+, Sephora)

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A retinoic eye cream to brighten, firm, and hydrate that sacred skin area…

This one from Peach & Lily combines the positives of traditional retinol (cell turnover, collagen production) with a formula that’s gentle enough to keep your skin safe from irritation. Use it at night to help with things like: deep lines, loss of firmness, dark circles, and overall dryness. What’s bright and tight and full of peach extract? This guy. ($42, Peach & Lily)

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Glitter nail polish that actually lasts…

No next-day chipping here, courtesy Jinsoon. This bright, confetti-esque polish is free of harsh chemicals (think: formaldehyde, lead, parabens) and is vegan-friendly. The formulas are long-lasting and have a UV filter that protects against fading. If you’re looking for quality polish for your next manicure or pedicure, this is it. They’ve got a ton of fun colors, and even make some trendy flower appliqués too. ($18, Jinsoon)

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Pimple patches to remove all the gunk that sits underneath your skin…

Stress blackheads, we’re looking at you. These hydrocolloid patches from Hero Cosmetics cover breakouts and reduce inflammation. They work to extract pus, healing your damaged skin along the way. Apply one before heading to bed and then remove it in the morning. We’re talking minimal effort, big reward. ($12.99/36 pack, Amazon)

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Lightweight body lotion to use AM and PM…

Hydrate, soften, soothe, repeat. This body cream from Cocokind is formulated with sake extract, sunflower oil, and shea butter so you’ll be smooth and comfy after lathering. We especially love this one because the bottle’s made of upcycled plastic and is 100% recyclable. Win. ($22, Cocokind)

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Brow wax from a celeb-fave makeup artist…

Patrick Ta knows all. This vegan wax (you can choose a tinted or clear formula) helps you shape your brows, get that feathery look, and set ’em in place so they’ll stay all day. Bushy brows FTW. ($22, Sephora)

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Hyaluronic acid intensive face cream for when your skin’s going through a Mojave Desert phase…

If you want to deeply nourish your skin, say hi to Cosrx. This face cream locks the moisture right in (thanks to hyaluronic acid) and provides genuinely long-lasting hydration that’ll leave you feeling supple and smooth. Plus, it’s great for anyone with sensitive skin — it’s hypoallergenic and free of parabens and sulfates. ($21.60, Amazon)

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Super-gentle face wash that’ll look good in your bathroom…

Self-care selfie or it didn’t happen. We love this creamy cleanser from Blume because it doesn’t leave your skin feeling tight and dry after use. The non-stripping formula has a hint of lavender in it (hi, it smells lovely) and is safe to use in the AM and PM. ($16, Blume)

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Coconut oil-infused floss that’ll get you excited to use it each night…

And just like that dental floss got disrupted. Cocofloss is known for its flexible, soft-textured weave that makes it easily able to scrub away plaque and get into those tight spaces between your teeth. Think of the material like an exfoliating loofah, but for your teeth and gums. This eco-friendly, cruelty-free, toxin-free floss has aromatic fruit oils and a light coating of vegan wax that smells amazing. And with this pack, you’ll get 32 yards of floss — that’s about six months’ worth in recyclable packaging — so you’ll be set for quite a while. ($25/3 pack, Cocofloss)

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Psst…we chatted with dentists to get their best recs for how to get pearly whites.


A cleansing duo that’ll change the way you take off your makeup at night…

Sometimes two really is better than one. Then I Met You is the cool-girl brand that’s made us want to try double cleansing, which is basically a two-step process to help you really deep clean your skin. With this duo you’ll get their famous balm that’ll dissolve any oil-based impurities on your skin (think: sebum, sunscreen, and makeup). Then you’ll follow up with their cleansing gel, which will remove any water-based grime like dirt and sweat. Once you try this method, you’ll never wanna go back. Trust. ($68, Soko Glam)

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'90s-inspired lip gloss…

ICYMI: Glossy lips are back, baby. With Em Cosmetics you’ll get a shiny, lacquered look sans the sticky texture. The gel-based formula has a lip-plumping peptide that’ll help stimulate collagen production. (So spoiler: You might feel a bit of a  tingle). Plus, there’s vitamins C and E, and fatty acids in it to keep your babes feeling conditioned, soft, and ultra hydrated. Your lip gloss be poppin’. Your lip gloss is cool. ($20, Em Cosmetics)

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