Ariel Kaye's career in home goods started out as a side hustle. But in 2013, she decided to leave a stable career in advertising and turn that side hustle... into her main hustle. She called it Parachute. These days, if you're like us, you might go to sleep and wake up in Ariel’s products every day. On the couch, Ariel talks to us about staying zen, using her advertising background to grow her brand, and making sure her employees have time for themselves. Oh, and big news: the day we released this episode, Parachute announced that they received $30 million in Series C funding.
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"Sometimes the things that seem like your disadvantages can be your advantages."
The co-founder of Suja Juice and creator of Lawless Beauty isn't afraid to break into a new field.
"When you decide to jump off a cliff like that, you have no idea what's going to happen."