Once the Thanksgiving table is cleared, it’s shopping season. Black Friday may look a bit different this year, but it still kicks off a crucial period for online and real-world retailers as they try to end 2020 on a high note.
This week we’re stepping back from the news and looking at what makes the holiday shopping season so important in 2020 in particular, how marketers are making their sales pitch and why so much is on the line for small businesses.
On this episode, you’ll hear from:
Anne Roggeveen, professor of retailing and marketing, Babson College
Jordyn Holman, retail reporter, Bloomberg News
Kalyn Chandler Johnson, owner, “Effie’s Paper, Stationery and Whatnot”
Let us know what questions you have about what’s going on in the news right now. Email us at firstname.lastname@example.org or call and leave us a voicemail at: 646-461-6370. You might hear your message on the show.
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Skimm'd by Ciara Long, with additional support from Peter Bonaventure, Alex Carr, Justine Davie, and Luke Vargas.
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