press·3 min read

theSkimm Unveils The Daily Skimm: Weekend, Extending Its Newsletter Beyond Weekdays To Meet Audience Demand

DS: Weekend
theSkimm
Apr 5, 2022

The Digital Media Brand Will Expand Its Flagship Newsletter to Six Days A Week

April 5, 2022 (New York, NY) – theSkimm, a mission-driven digital media company, today expanded its weekday newsletter and flagship product, the Daily Skimm, to include a Saturday edition – the Daily Skimm: Weekend. The newsletter will be delivered to subscribers’ inboxes every Saturday at 10am ET.

For nearly 10 years theSkimm has played a trusted role as part of its audience’s weekly morning routines, breaking down the essential details they need to feel more informed about the world around them. With a deep understanding of its community’s needs, theSkimm consistently evolves its offerings and products to meet Skimm’rs where they are. The weekend edition is the next step in this continuous evolution, and will provide the information Skimm’rs need to spend their weekends smarter — featuring a roundup of news, weekly stories, recommendations to optimize their time, reminders for upcoming events, and more.

“The Daily Skimm: Weekend gives Skimm’rs everything they need to catch up on from the week and helps them get the most out of their weekend downtime, all in one place,” said theSkimm’s co-founders and co-CEOs Carly Zakin and Danielle Weisberg. “We know our audience of millennial women are always on the go. We have continued to simplify their lives by bringing the biggest news stories and recommendations to their inboxes Monday through Friday morning, and now, we’re simply extending this to help them better navigate the weekends.”

After successfully launching the Skimm Your Life and Skimm Money newsletters in 2020, theSkimm recognized that its audience was eager for more content delivered on a weekly basis. With the newsletter launch presented in partnership with Walmart+, the Weekend edition is an opportunity for Skimm’rs to optimize their Saturday routines by rounding up major news stories, important reads and recommendations, reminders for the upcoming week, and tips to stay ahead of trends. 

About The Daily Skimm: Weekend:

The Daily Skimm: Weekend ensures you start your weekend feeling more informed. With a news roundup from the past week, recommendations on how to spend your free time, and reminders for the week ahead, you’ll never miss out on what everyone’s talking about. We know your time is valuable – and the Daily Skimm: Weekend gives you all the news and info you need to spend your weekend smarter. 

About theSkimm:

theSkimm is a mission-driven media company dedicated to giving millennial women the information they need to live their smartest lives. By seamlessly integrating into their existing routines, theSkimm has become a trusted source for its community of millions of daily subscribers. theSkimm's flagship product, the Daily Skimm, is still the fastest growing newsletter on the market, and its sub-brands have expanded to help her maneuver all of life’s necessities – from news, to money, wellness, career, and recommendations. The company’s product suite has grown to include three top-rated podcasts (Skimm This, 9 to 5ish, and Pop Cultured), theSkimm app, Skimm Money and Skimm Your Life newsletters, and Skimm Studios, its in-house production team that creates engaging video and audio content. theSkimm’s first book, How to Skimm Your Life, was released in June 2019 and debuted at #1 on The New York Times Best Seller list.

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