How to Brand Yourself on LinkedIn | theSkimm

How to Brand Yourself on LinkedIn

Published on: May 21, 2020fb-roundtwitter-roundemail-round
How to Brand Yourself on LinkedIn
The Story

You haven’t touched your LinkedIn profile since you graduated college.


Because you’re updating your resume anyway, it’s a great time to hit the refresh button on your LinkedIn too.

Logged in. Now what?

Take a look at the “summary” section right under your name, picture, and “headline” (current job and company). It’s arguably the most important spot on your profile and a lot of people don’t even fill it out. Here’s the place where you can state your professional objective and add a little more creativity.

Can you summarize my summary?

It should be 100 to 200 words describing your experience and what you’re currently seeking. Think of it like a less formal version of a cover letter. The summary should hook a reader and tell a story. Use first-person because it should read like the beginning of a convo. Example: “I was a top salesperson at X company and brought in X revenue on a yearly basis. I am now looking to contribute my unique experience working with clients in X, X, and X industries to a growing and highly motivated team.”

Got it. While I’m here, what else should I update?

Edit the “jobs” section of your profile to match your resume. Next add skills to your “skills and endorsements” section, and ask former coworkers to endorse you. Or, if you’re just starting out, ask peers or professors. It takes two seconds and it’s a thumbs-up for hiring managers and recruiters.

Any other tips?

Log-in every once in a while to post articles you find interesting and to see what the rest of your network’s been up to. Like or comment if that’s your thing or observe at a distance. You do you. The goal is to stay up to date on your connections and industry, not to cyberstalk. Think of it this way: You should not be the last to know that your former manager left her company...six months ago.


It seems like everything’s happening online these days. And that includes selling yourself to potential employers. Like your resume, LinkedIn is a snapshot of what you bring to an (employer’s) table, so don’t put off updating your profile.

live smarter.

Sign up for the Daily Skimm email newsletter.

Delivered to your inbox every morning and prepares you for your day in minutes.