NWSL Welcomes theSkimm as an Official Media Partner

The partnership targets the female millennial across platforms

New York, NY (June 10, 2025) — The National Women’s Soccer League (NWSL) and theSkimm today announced a groundbreaking media partnership that unites one of the most dynamic leagues in sports with one of the most trusted voices for women. As an official media partner of the NWSL, theSkimm will bring energy, passion, and cultural relevance of women’s soccer to its powerful audience through multi-platform storytelling and content.

NWSL content will be covered by theSkimm’s popular suite of newsletters, including the Daily Skimm and Skimm Sports, as well as its sports podcast Well Played and across its social platforms. As part of the collaboration, the NWSL will provide access to on-field action, rivalry storylines, and behind-the-scenes moments that give fans a unique look into the lives of NWSL athletes.

“In a digital landscape that is more crowded than ever, partnering with theSkimm highlights the NWSL’s commitment to ensuring our brand remains front and center while providing content that is accessible, digestible and resonates with our fans,” said Servi Barrientos, NWSL Director of Media Partnerships. “theSkimm has built its brand on championing women, and we’re excited to unlock the untapped potential of this incredible partnership.”

This partnership goes beyond media coverage. The NWSL and theSkimm will offer brand partners the opportunity to connect with one of the most influential and largest communities of women based on the Skimm’s over 5 million daily newsletter subscribers and total audience reach of 16 million. Integrated campaigns will span digital, social, and physical touchpoints, while enabling unmatched storytelling opportunities.

“At theSkimm we show up for women. And that’s why we’re so proud to support a league that does the same. Our partnership with the NWSL gives athletes the spotlight they’ve earned and helps drive a culture where women’s wins—on and off the field—are headline news,” said Danielle Weisberg, co-founder of theSkimm. “A full 73% of Skimm’rs want to see more regular media coverage of women’s sports. When Skimm’rs get excited about something new, they become powerful fans—and they extend that to the brands that show up for them.”

The 2025 NWSL season presents an unmatched opportunity for brands to connect with a rapidly growing and deeply engaged fanbase. Building on a record-shattering 2024, this year’s schedule features over 160 nationally broadcast matches across CBS Sports, ESPN, ION, and Prime Video—marking the second season of the league’s historic four-year domestic media rights deal. With surging viewership, expanding audiences, and increased cultural relevance, the NWSL offers brands a powerful platform to align with the energy and momentum of women’s sports at a pivotal moment in its evolution.

The partnership between the NWSL and theSkimm reflects our shared commitment to championing women every day, week in and week out. Together, the two brands will spotlight the sports stories that matter most to women, both on and off the field.

About the NWSL

The National Women’s Soccer League is the premier women’s professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston Legacy FC, Chicago Stars, Denver NWSL, Gotham FC, Houston Dash, Kansas City Current, North Carolina Courage, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit.

About theSkimm

theSkimm is a digital media brand with a vision to enlighten and empower women with timely information and wisdom to better navigate and enjoy everyday life and work. Reaching millions of millennial women with daily news, insights, and entertainment through email (her skimmBox), podcasts, social channels and events, theSkimm influences where she spends her money and how she spends her time. theSkimm plays a unique role in keeping her in-the-know and connected to the know-how experts that resonate with her. Skimm Sports, featuring the popular Well Played podcast, focuses on bringing the energy, passion, and cultural relevance of women’s sports to theSkimm’s audience through multi-platform storytelling and content offering brand partners opportunities to connect with an influential female audience, and drive a culture where women’s wins – on the playing field and in the boardroom – are highlighted.

About Everyday Health Group

Everyday Health Group (EHG) is a recognized leader in patient and provider education, attracting an engaged audience of over 71 million health consumers and over 890,000 U.S. practicing physicians and clinicians to its premier health and wellness digital properties. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data and analytics. We empower healthcare providers and consumers with trusted content and services delivered through the Everyday Health Group's world-class brands, including: Everyday Health®, BabyCenter®, DailyOM®, Lose It!®, What to Expect®, MedPage Today®, Health eCareers®, PRIME® Education, and Castle Connolly Top Doctors®. Everyday Health Group is a division of Ziff Davis, Inc. (NASDAQ: ZD), and is headquartered in New York City.

Media Contacts:

NWSL: Mflax@nwslsoccer.com

theSkimm: Nicole Cleary, SVP Strategic Partnerships: partnerships@theskimm.com