Clean Beauty Buys for Looking and Feeling Your Best In the New Year

Published on: Dec 14, 2021fb-roundtwitter-roundemail-round
makeup and beauty products floating on tan backgroundDesign: theSkimm | Photos: Beautycounter

Looking to cut toxic relationships from your life in 2022? Us too. And here’s a thought: Why not bring that same energy to your makeup bag and bathroom cabinet? 

Female-founded and women-led brand Beautycounter can help with that. They’re on a mission to get safer, high-performing makeup and skin care to more people. And they have a list of more than 1,800 questionable ingredients that they never use in their formulations. Plus high safety standards, meticulous screening processes, and sustainable packaging. Translation: When they say clean, they mean it.  

And people are taking note. In fact, their effective beauty products have thousands of five-star reviews. Did we mention Skimm'rs get 20% off their first purchase through December with code SKIMM20? We’ve rounded up a few fan faves to get you started.

Beautycounter brightening serum
A game-changing vitamin C serum clinically proven to increase skin brightness…

This serum has two forms of vitamin C, which work together to instantly brighten skin and help reduce the appearance of existing dark spots. It’s also got antioxidant-rich turmeric and camu camu extract, which help protect against new ones. But wait. There’s more. The formula helps defend against the damaging effects of environmental stressors, too. No wonder it had a 14K waitlist when it launched last year. Grab it while you can. Then prepare for alllll the compliments. (All Bright C Serum, $82)

Buy it


Beautycounter mascara
Smudge-proof* mascara that’ll make them look twice... 

What’s that? You’re after lift, length, and volume? Step right up. This bold, luxuriously creamy mascara makes lashes look fuller, thicker, longer, and more defined as soon as you put it on. And thanks to intensely nourishing tripeptide technology, it also makes ‘em appear stronger. Talk about eye-deal. (Think Big All-in-One Mascara, $27)

Buy it


Beautycounter clean deodorant
Soothing deodorant that’ll leave you feeling fresh all day, erry day**... 

And leave exactly zero white marks on your tops.** Heck yes. This odor-neutralizing, sweat-absorbing deodorant is made without aluminum. And comes in fresh coconut, soft lavender, and clean rose scents. PS: The case is refillable. So making the switch means you’ll help Beautycounter save water and cut back on fossil fuel use and greenhouse gas emissions. The wins just keep coming. (The Clean Deo, $28)

Buy it


Beautycounter tinted moisturizer
Tinted moisturizer that’s clinically proven to make skin feel firmer***... 

And increase elasticity. As long as you use it regularly. Which you’ll want to after you see how well it works. Sheer coverage? Check. Effortlessly dewy and luminous finish? Also check. Mineral SPF 20 protection? You know it. (Dew Skin Tinted Moisturizer, $45)

Buy it


Beautycounter lip gloss
Super shiny gloss your lips will love…

Address your thank you notes to tocopherol (vitamin E), jojoba seed oil, and an ultra-conditioning blend of beeswax, candelilla wax, and organic carnauba wax. They all help lock in moisture — sans stickiness. Bonus: This gloss has responsibly sourced organic vanilla from Madagascar, which they got through a woman-owned supplier who’s committed to improving the quality of life for their community of farmers. (Beyond Gloss, $29)

Buy it


Beautycounter overnight peel
An overnight peel that’ll help you put your best face forward...

This leave-on AHA/Beta-hydroxy acid peel improves skin texture and boosts clarity without irritation or over-drying. Apply one to two pumps before bed and say ‘goodnight’ to dullness. Then ‘good morning’ to a radiant, smooth glow. Oh, what a beautiful day. (Overnight Resurfacing Peel, $65)

Buy it


*In a clinical study of 29 subjects.

**Based on the average rating from a 115-subject consumer safety in use study of The Clean Deos used daily for two weeks.

***Based on a 32-subject consumer perception study after eight weeks of daily use.

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Skimm'd by Elizabeth Smith, Jana Pollack