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On left: College students moving into a dorm. On right: Mindy Horwitz.

The Daily Skimm, September 30th

theSkimm With: 'Mom for Hire' Mindy Horwitz

The Story

Some families are hiring “bonus” moms for their college kids.

Wait, what?

Yup. That includes Mindy Horwitz of mindyKnows, a concierge service that helps students at four colleges and universities. To learn more, we spoke to Horwitz and director of marketing Shari Brooks

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