17 Women-Owned Brands to Discover Now (and Then Shop Forever)

5 min read|Mar 1, 2022|fbtwitteremail

It’s Women’s History Month and we have found ourselves rethinking our shopping carts. Psst...maybe you should rethink yours. When’s the last time you bought something from a woman-founded company? You may be racking your brain right now. To help get you started, we’ve rounded up women-owned brands whose products will make your day brighter. Get ready to add to cart. 

And if you want more of our Women’s History Month coverage, check out our list of products that celebrate famous women in history, and gifts for every woman in your life


A hand sanitizer that won’t dry out your skin…

Go on and spritz. The formula contains hyaluronic acid, prickly pear seed oil, and glycerin to keep your hands feeling soft. No more cracking knuckles. Or peeling skin on your palms. Phew. ($14, Curie via QVC)

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A cocoa and jojoba body soufflé packed with hydrating oils…

It’s light, it’s fluffy, and it smells...amazing. This body butter can reduce the appearance of scars, soothe common skin rashes, and moisturize dry skin. The chocolatey scent isn’t heavy, so it won’t smell perfumey once applied. You can use it post-shower or before bed. ($32, The London Grant Co via Nordstrom)

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A tee that will make lounging feel even more badass…

Whether you’re popping into the grocery store or hanging on the couch, this Phenomenal T-shirt is the perfect little reminder of just how amazing you are. Founded by Kamala Harris’ niece, Meena, this brand uplifts women and historically excluded communities. So wear this tee loud and proud. You’re ambitious. ($35, Bloomingdale's)

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A brow pencil that’s got some serious staying power…

What people can’t see over Zoom? What pants you’re wearing. What they can see? Your brows. Which is why we’ve turned to regular grooming to keep ‘em in shape. This pencil has a precision tip, is waterproof, and can last for 10+ hours. A makeup arsenal must-have. ($15, Mented Cosmetics)

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A pair of chain earrings to zhuzh up your jewelry…

They’re tiny, but oh-so cute. And the perfect option to layer up higher on your ear (or wear in your bottom hole). The little chain will wrap around the back for a fun optical illusion. ($65, Maison Miru)

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A tote bag any current (or soon-to-be) mama will love…

It’s big and sturdy enough for daytime adventures. With two inside zipper pockets for valuables. It’s the go-to mom tote that’ll come in handy any time you leave the house. Just like a Mary Poppins bag. But customized to you. ($55, Rayo & Honey)

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A colorful art print that’ll brighten up any wall…

The easiest way to cozy up a home? Art. With a print like this, you can’t go wrong. Consider it a great starting place. From here you can build around it in true gallery-wall style. Or add a print on either side for something more minimal. The possibilities are endless. ($75+, Jade Purple Brown)

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A bubble box for kiddos who wanna splash before bedtime…

It’s got three body wash + shampoo options to choose from: strawberry, vanilla, and tangerine. It also comes with mixing cards so your little one can go crazy scientist and whip up their own bubble bath concoction. All the ingredients are sustainably sourced, vegan, and tear-free. So you can rest easy knowing that no harsh chemicals are used. ($50, Dabble & Dollop)

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A delicate chain ring that’ll have you staring at your hand during meetings…

Yep, it’s that pretty. But what’s even prettier? The price tag. All Aurate jewelry is handmade in NYC. You can stack it. Or mix and match it. However you wear it, you’ll probably be reaching for it every day. Hello, new go-to ring. ($90, Aurate)

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PH-balancing wipes for down there…

Sometimes a busy morning out and about means no time to shower. Or maybe you just want a little refresh. These wipes are discreet, super soft, and hypoallergenic. Plus, they’re flushable and biodegradable. Wipe up, feel clean. Thank us later. ($10/15 pack, Hazel)

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A tote bag to hold all your valuables…

Now you can stop rummaging in your pockets for that single credit card. Or leafing through your overstuffed wallet for some cash. Streamline what you carry with this sleek and minimal Italian leather bag. Oh, it’s also produced in a woman-owned factory in Turkey. We can’t think of a reason not to buy. ($278, Cuyana)

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A brightening face mask to add to your weekly skincare routine…

Because there’s no better feeling than masking after work. Made of completely pure and edible superfoods, like lucuma, papaya, and sea buckthorn berry, this powder-to-gel formula smells delicious and is packed with vitamin C. Just mix it with a little bit of water and apply. Get ready to glow. ($34, Golde)

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Leggings with *gasps* pockets…

Because once you have pockets, you’ll never wanna go back. These compressive leggings aren’t see-through when you bend over. So you won’t need a long shirt that covers your butt. Plus? They’re made from recycled water bottles. So buying a pair is actually good for the environment. ($88, Girlfriend Collective)

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A subscription box filled with goodies for the ultimate self-care session…

Each month, you’ll get one research-inspired therapeutic activity, plus a few wellness items that may help reduce stress. From aromatherapy to mindfulness journals to soothing skincare, this awesome box is curated by therapists. So you can increase joy through self-love. And we love self-love. ($30.99+/12 months, Cratejoy)

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A concealer that’ll provide all-day coverage after a less-than-ideal sleep…

Use it to cover dark circles and blemishes, or just to even out skin tone. It’ll blend and conceal on the days you want a bit more coverage. Bonus: the formula is cruelty-free. And to find your perfect match, you can follow the “find your undertone” guide. So no more guesswork. ($20, Beauty Bakerie via Ulta)

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A manicure kit if you’ve yet to return to your local salon…

Nail care at home shouldn’t be so hard. With this kit, you’ll get everything you need for a high-quality manicure right from the comfort of your own bathroom. It includes a base coat, top coat, cuticle serum, quick-dry oil, polish remover, cotton, wooden stick for pushing cuticles, file, buffer, cuticle eraser, and nail clipper. Everything to get the job done. ($72+, Dear Sundays)

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Reusable silicone storage bags that’ll replace single-use bags…

Goodbye, plastic. It was (not that) nice knowing ya. Great for food storage, these bags are airtight. And can be put in the freezer or microwave. So pop leftovers inside, pinch them closed, and place in the fridge. If you hate stacking Tupperware, these are for you. You can also use them for carrying snacks while on-the-go. Road trip, anyone? ($45.96/4 pack, Stasher via Amazon)

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PS: These are editorially selected, but if you purchase, theSkimm may get something in return. PPS: If something’s out of stock, oops, it was there when we published. Thanks.

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Skimm'd by Alexandra Napoli, Margo Ghertner, Emmy Favilla, and Jessica Kelly