We feel like we know Lauren “Lo” Bosworth because we watched her grow up on television. But in the decade that’s passed since The Hills, she has also made a name for herself as an entrepreneur. She is the founder and CEO of Love Wellness, a company that makes clean personal-care products for women. And she’s got a lot of advice about how to make decisions and pivot your career.
Here’s theSkimm of our conversation with Lo. She gives us her strategies for how to learn from failure and how to defy industry stereotypes.
On Defying Reality-Show Stereotypes
Carly: What do you think is something that is deeply misunderstood about you then?
Lo: I think for me [it’s] sort of coming to terms with the transition between being somebody who was on television, and when you're on reality TV, you're definitely put into a certain box, right? And then if you are an influencer, you're put into a certain box.
And so how do I sort of bridge the gap between living in that space and being taken seriously as an entrepreneur and the founder of a business that's doing really, really well? So how do I reconcile that, and how do people that know me from a distance reconcile that?
On the Birth of Love Wellness
Lo: I was experiencing really bad depression and anxiety, really bad dizziness, exhaustion, fatigue. I was truly upside-down in my body… I think it was a confluence of factors. You know, your career doesn't come to fruition after you've been working on it for a really long time. Your relationship is not working. Something's not right in your body.
And you sort of come to a crossroads and have to make decisions about how you want to move forward with your life. And it was through that experience of not being well and trying to heal my body and trying to be in a better place or an okay place again physically and mentally and emotionally that Love Wellness was born.
On Learning From Failure
Carly: You're in this new business and you realize it’s time to get funding… what did you take away from the first startup experience to help you do it differently this time?
Lo: So, some very specific things. One, that I wanted to do it on my own, at least initially. Because I had a very specific vision and idea for what I wanted the company to be. And [my] cofounder [of my first business]...was a friend. But we just saw the universe differently. And so I didn't want to have to take the risk of working with somebody that wanted to do things in a totally different way. So that was the first thing.
The second thing for me was small products, small box. Keep your cost of goods as low as possible and your margins as high as possible. Those were just sort of the immediate take-always that I had. Also, what is a recurring revenue type of business?
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