9 to 5ish: Victoria Beckham and Sarah Creal

2 min read|Feb 9, 2022|fbtwitteremail

Victoria Beckham has switched industries three times so far during her career: trading in the Spice Girls for a solo career, then launching her own fashion label. Now, she’s in the midst of her third big pivot: a foray into beauty, via a sustainable luxury brand. And she brought in Sarah Creal, a lifelong product developer who’s worked with everyone from Bobbi Brown to Estée Lauder.

PS: 9 to 5ish listeners can get 10% off Victoria Beckham Beauty products by using code Skimm10 at checkout. Some restrictions apply.

On Entering New Industries

Victoria: It's hard for a fashion brand to get credibility in beauty, but it's also incredibly difficult for a celebrity who has a fashion brand to get credibility in beauty. So it really has all just been about the product.

On Choosing A Business Partner

Sarah: Victoria is optimistic and also realistic. I'm handling the logistics and supply chain and all the stuff that makes people's eyes glaze over. And I think the fact that she respects me and knows that I've brought everything I can to whatever the situation is, we just kind of constructively move on.

Victoria: Sarah had a very nice job and a very nice office. I've always been a risk taker, and Sarah took a risk — she gave all of that up to come join the WeWork in New York and be part of a startup.

On Earning A Reputation

Victoria: When I went into fashion, it was all about the fashion and the product being good. It wasn't about my celebrity. If anything, it was a bit of a double-edged sword because of that. So I knew it was about head down, really have a strong point of view, work hard. 

Listen and subscribe to our podcast from your mobile device: Apple podcasts | Google Play | Spotify | Stitcher


Skimm'd by Alex Carr, Andrew Callaway, and Ciara Long.


live smarter.

Sign up for the Daily Skimm email newsletter.

Delivered to your inbox every morning and prepares you for your day in minutes.