Press Release·3 min read

theSkimm’s SKM Lab brings the holiday season to life at Brookfield Place, with larger-than-life festive displays and sweet treats for shoppers

brookfield place theskimm
November 17, 2023

Accessible to the public from November 24 through December 27, the series

of interactive installations features complimentary beverages, holiday postcards, and more

November 17, 2023 (New York, NY) – theSkimm, a mission-driven digital media company, announced its first-ever Winter Wanderland, an IRL series of interactive installations that nod at the seasonal fun and cheer visitors can only experience at Manhattan’s most iconic shopping destination, Brookfield Place. Winter Wanderland was ideated and executed by theSkimm’s SKM Lab, its in-house creative agency that launched in March 2023 as an evolution of its longtime branded content work for advertising clients.

“Through the SKM Lab capabilities, we are able to leverage our direct insights from this audience to create the best experiences for our partners, and in ways we know will mobilize them — whether that’s online, through social & video, or in real life,” says Mary Murcko, Chief Revenue Officer of theSkimm. “We are so thrilled to partner with Brookfield Place for the second year in a row by helping infuse surprise and delight into the holiday season for shoppers.”

Launching November 24, theSkimm will offer a one-of-a-kind interactive experience for Brookfield Place shoppers as we invite them to explore four festive photo moments positioned throughout the magical Winter Garden at Brookfield Place. Installations include a life-size holiday gift box with a throne of stacked gifts, an extravagant open-air snow globe, and an iconic LED-illuminated snowflake tunnel. Visitors are also invited to stop by theSkimm’s holiday cocoa & greeting card bar where they can enjoy free delicious hot cocoa, courtesy of Brookfield Place’s vendors Devon & Blakey and Mah Ze Dahr, and grab a Skimm-original holiday card to accompany their newly purchased gifts from the shops at Brookfield Place. This is available for a limited time from December 11 to 17 from 4-6 PM. 

Winter Wanderland details can be found here. For more information on theSkimm’s SKM Lab, please visit here.

About theSkimm

theSkimm is a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. We’ve made it our mission to help you live smarter. Since disrupting the media landscape and defining a new category over a decade ago, theSkimm has become a trusted source for its audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today theSkimm ecosystem includes the Daily Skimm, Daily Skimm: Weekend, Skimm Money, Skimm Your Life and Skimm Well newsletters, B2B marketer’s newsletter The SKM Report, the “9 to 5ish with theSkimm” podcast, and theSkimm mobile app.

About theSkimm’s SKM Lab

theSkimm also houses SKM Lab, the go-to creative agency for conceptualizing, developing, and producing innovative solutions and content – driven by insights – for brands, advertisers, and industry professionals to authentically reach, connect, and engage with generations of informed women. Drawing from more than a decade of theSkimm’s comprehensive first-party data on the values and consumer behavior of women, SKM Lab provides brands with a deeper connection to their audiences and builds affinity by matchmaking solutions and content that authentically represent women’s values and perspectives.

About Brookfield Place New York

Brookfield Place (BFPL) New York is one of Brookfield's most iconic Place Making destinations that brings together modern office space, cultural experiences, curated dining, and world-class shopping. One of New York City's most dynamic districts, Brookfield Place is a step away from every day and in step with the latest in global and local culture. The 14-acre, 5-building complex on the Hudson River in Lower Manhattan is home to some of the world's most innovative companies and one of New York's most celebrated experiential, culinary, and shopping destinations. Brookfield animates its grand indoor and outdoor public spaces year-round through a mix of culture and events, bringing together a diverse array of New Yorkers and visitors. From waterfront cafes along the North Cove Marina to palm trees inside the famed Winter Garden, art installations to live music, Brookfield Place New York is a setting for discovery and inspiration, savoring and indulging, relaxing and socializing.

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